Without a website, it’s hard for any business to succeed. Building a solid online presence is a must. The customers are going to want to reach you, so it’s essential to keep yourself attainable. Sure, social media might do the trick, but why depend solely on a platform that you don’t have full control over? If you want to be on top of your game, having a website is indispensable.

When it comes to building websites, WordPress is almost everybody’s first choice. To be precise, 35% of all websites worldwide run on this platform. Variety, BBC America, The Walt Disney Company, and many other Fortune 500 companies are all using it. WordPress is powerful, flexible and easy to maintain. And with a little help from the right premium WordPress theme, anyone can create any type of website imaginable.

Now, if your goal is to launch an online shop, this powerful CMS is just what you need. In fact, we’ll give you 6 reasons to use WordPress for your eCommerce website:


It’s Free

The platform was developed back in 2003 as a completely free, open-source kind of software. So, even if your budget is tight, you can still launch a great eCommerce store on the cheap.

Once you install your version of WordPress, you have two options. You can use a free WordPress theme to build your website, or, you can purchase a premium one. Our advice would be to go with the premium kind since for a little bit of money, you get tons of beautifully designed features, regular updates that keep your website protected, as well as professional support. Free themes don’t come with that many elements, and you’d probably have to buy multiple plugins to make up for where the theme lacks in functionality. So, choose a premium WordPress theme to your liking and save yourself time, nerves, and ultimately, money.


SEO Friendly

Rankings matter, so it’s good to know that WordPress is particularly interesting to search engines. You can customize every single page of your website for SEO, create title tags, meta descriptions, as well as optimized URLs. WordPress themes are also usually fully responsive, and we know just how important mobile-first indexing is. And if the default SEO functionalities aren’t enough, there are some truly amazing SEO plugins for WordPress that you can use to further optimize your pages and ensure even better rankings.


Easy to Use

What’s possibly one of the best things about WordPress is the fact that you don’t have to be computer-savvy to use it. Everything is quite intuitive, so even if you don’t have much technical expertise, you should still be able to find your way around the platform without much hassle. Don’t be afraid to explore the admin dashboard and make sure to check out all the options available. Under each option there’s a short text explaining its functionality, which is quite helpful whenever you’re in doubt.

If, at some point, you’re uncertain on how to proceed with something, you can either use WordPress’ extensive documentation or even contact the forum community, which is always willing to help anyone in need. Plus, the WordPress developers are on it, too, so you’ll surely be able to find a solution to any problem. There are also countless WordPress tutorials online, which means you can find answers to probably every question there is in the WordPress universe.


A Myriad of Plugins and Themes

If you’d like to augment the functionality of your WordPress website and power the whole thing up, simply pick and install some handy plugins. Depending on what kind of website you’re running, you’ll choose the plugins that match your requirements. The WordPress plugin repository counts over 55k plugins, so there’s definitely something for everyone.

Also, with a plethora of online store WordPress themes to choose from, you can easily craft a website for your needs without being an expert. Finding the one that matches your taste as well as your needs may seem like a hard job, but those are all sweet troubles.


It’s Safe

WordPress is a secure platform. Just as long as you keep it up to date. The team behind WordPress is relentlessly working on improving its security, which is why it’s of utmost importance not to run your website on an outdated version of WordPress. Why become the next cyber-crime victim just because you forgot to click the Update button? Albeit, with so many hackers around, using some extra web-protection certainly can’t hurt. And that’s what you got security plugins for. A good security plugin can significantly mitigate vulnerabilities, if not eliminate them completely. So make sure you add them to your website to ensure no hacker will trespass and your WordPress yard remains safe.


eCommerce + WordPress = the Perfect Match

WordPress is a particularly handy solution for eCommerce websites. Taking everything we previously listed into consideration, it’s surely no surprise this platform is everyone’s first pick, especially if they’re running an online store. And thanks to the free WooCommerce plugin, and all the WordPress themes compatible with WooCommerce, you can have an up-and-running online store in a matter of days, if not hours.