Today’s consumers rely on search engines to help them find everything from restaurant recommendations to B2B software providers.

This means that regardless of what your business offers, your target audience is likely searching for products or services like yours on search engines like Google.

And if you want to attract them to your site, you need search engine optimization.

But if you’ve spent much time researching your options with digital marketing, you’ve probably heard that before.

Once you’ve accepted this, though, the next logical question is how to do search engine optimization.

That’s why on this page, we’ll explain exactly what makes SEO so important, as well as a few search engine optimization techniques and search engine optimization tools you can use to increase your online visibility.
An Introduction to SEO

Search engine optimization, or SEO, is a strategy for improving your site’s rankings in search engine results.

It involves identifying which keywords and phrases your target audience uses when looking for products or services like yours, then working towards ranking well for those searches.

Of course, this is a simplified explanation — and you can check out our resource on “what is SEO” for a more in-depth look at search engine optimization.
8 Reasons Why Your Website Needs SEO Optimization

Today, SEO is an essential part of any effective marketing strategy.

But to fully illustrate its importance, let’s go over a few of the reasons you should be optimizing your site.
It can help you build your brand

Although branding is often considered a more traditional marketing strategy, while SEO falls firmly into the digital category, the two involve similar steps.